Digital Marketing Director — Medicalstaff AI

Job Summary

Medicalstaff AI is hiring a Digital Marketing Director to own growth in registrations, engagement and brand across every digital channel. You will build the strategy, run the experiments and be paid directly for the results you drive.

Detail

Title: Digital Marketing Director

Location: Remote (US)

Base salary: $85,000

Performance bonus: Up to $115,000

Total compensation: Up to $200,000

Reports to: CEO / Head of Growth

Type: Full-time

About Medicalstaff AI

Medicalstaff AI uses artificial intelligence to make healthcare staffing faster and smarter, connecting clinicians with the facilities that need them. We are a remote-first team building a platform that healthcare professionals trust and come back to.

What you'll do

Grow registrations: Build and run acquisition programs across paid search, paid social, SEO, email and partnerships to increase new clinician and facility sign-ups.
Drive engagement: Lift user interaction through lifecycle email, SMS, push, in-app messaging and re-engagement campaigns that turn sign-ups into active users.
Own the brand: Define and protect the Medicalstaff AI brand voice, visual identity and positioning across the website, social channels and campaigns.
Optimize the funnel: Run A/B tests on landing pages, onboarding flows and offers to improve conversion at every step from visit to active user.
Lead content and social: Plan a content calendar of blogs, video, case studies and social posts that build authority with healthcare professionals.
Manage budget and vendors: Allocate the marketing budget by channel, manage agencies and freelancers, and hold every dollar to a clear return.
Report on results: Build dashboards for registrations, engagement, cost per acquisition and brand metrics, and present results to leadership monthly.
Build the team: Hire and lead a small marketing team as the company scales.

Compensation and bonus structure

The role pays an $85,000 base salary plus up to $115,000 in performance bonuses, for total compensation of up to $200,000. Bonuses are earned against clear, measurable goals set with leadership at the start of each quarter.

Bonus area

How it's measured

Max annual bonus

Registration growth

New clinician and facility sign-ups against quarterly targets

$35,000

Activation and conversion

Share of registrants who complete profiles, apply to shifts or post jobs

$25,000

Engagement and retention

Monthly active users, return visits, email and app interaction rates

$20,000

Acquisition efficiency

Cost per registration and return on ad spend against budget

$20,000

Brand growth

Social following, organic traffic, share of voice and brand search volume

$15,000

Total

$115,000

Bonus areas and weightings are a starting proposal and can be adjusted. Payout timing (quarterly or annual) and target levels are set during onboarding.

What you bring

Required

7+ years in digital marketing, with 3+ years leading strategy or a team.
A proven record of growing registrations, sign-ups or user acquisition, with numbers to show it.
Hands-on experience with paid search, paid social, SEO, email and marketing automation.
Experience building or refreshing a brand across web and social channels.
Strong analytics skills with tools such as Google Analytics, HubSpot, Meta Ads Manager and Google Ads.
Comfort working remotely and owning results with little oversight.

Preferred

Marketing experience in healthcare, healthcare staffing, HR tech or a two-sided marketplace.
Experience marketing an AI or SaaS product.
Knowledge of HIPAA and healthcare advertising rules.
Bachelor's degree in marketing, communications, business or a related field.

Benefits and how to Apply

Fully remote role with flexible hours.
Performance bonuses with no cap below the $200,000 total compensation maximum.
Paid time off and company holidays.
A direct line to leadership and real ownership of company growth.

Open question: add health, dental, retirement and equity details if offered.

To apply, send your resume and a short note describing one campaign where you grew registrations or engagement, with the results. Include links to work samples or a portfolio.

Medicalstaff AI is an equal opportunity employer. We welcome applicants of every background and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status.